About Us

Our Story

Yallon Trading PLC is a company that deals solely with coffee and coffee exports. Since the exportation of coffee is where we excel, we focus primarily on that. As a generational enterprise, we have accumulated a highly unique and top-tier experience in delivering high-quality coffee. Our enthusiasm and commitment to exporting high-quality coffee is what drives our business. By providing coffee, our company provides a chance for our farmers and their lands. We strive to make a positive impact on the environment and create a better world for our future generations. We make sure to plant plenty of trees so that our farms are ecologically friendly.

Yallon Trading PLC was established to export high-quality Ethiopian specialty coffees worldwide. We have been serving high-quality coffee for almost 60 years. Our family-owned coffee-producing business is slowly transitioning into its third generation. Our parents started in the coffee business as coffee collectors from the small farm holders in the Sidama Region, as well as around the town of Aleta Wendo.

Mr. Tilahun Beraka and Ms. Bizunesh Gelelu were the original owners of Yallon Trading PLC. They would collect Sidama coffee from the small farms and deliver the coffee to the suppliers. After ten years of delivering to suppliers, they were able to become suppliers themselves. Yallon Coffee is currently managed by the second generation of the family: Mr. Bruk Tilahun Beraka. He is the owner and the general manager of the company. He is slowly transferring the company down to the third generation of the Yallon Coffee family.

Mr. Bruk Tilahun Beraka

Mr. Bruk has been highly involved in the family business since his childhood. He is strongly dedicated to maintaining and growing the coffee business by using his experiences in the coffee production and export business. In addition, Mr.Bruk has strong educational background. He holds a BA in Marketing Management and a Diploma on Accounting. In addition, he has several certificate on coffee cupping.

Tsion Asamnew

Founder and Vice President of Yallon coffee Diploma in Finance Management
+251911226501

Getachew Tibebu

Head of Quality Control department Q grade cupper

Hana Afework

Head of documentation department
+251911413855

Endale Gelan Geda

Chief Executive Officer and Owner of Yallon Coffee Trading Plc

Ruth Elias Abebe

3rd Generation
Sales Manager in USA